Ehime is waiting for you

Ehime fills the northwest corner of Shikoku. The prefectural capital, Matsuyama, faces Hiroshima across the Seto Inland Sea. It's a land of mountains and coastal towns, dotted with castles and Buddhist temples. The mild climate and varied geography of Ehime produce some of the best food in Japan, with exquisite fish and sake. Come and enjoy the slow life!