Culture Uchiko's Sasa Matsuri 2024 Early Aug Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..
Culture Saijo Festival 2024 Early - Mid Oct The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Culture Niihama Drum Festival 2024 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Tsubaki Matsuri 2025 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival 2025 Late Jan - Early Mar Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcases..
Culture Dogo Onsen Festival 2025 Mid - Late Mar Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival 2025 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..