Transportation
How to Get to Matsuyama
Matsuyama City, Ehime Prefecture, has been gaining tourist popularity, particularly with some European travelers who favor more..
Culture
Dogo Onsen Festival 2026
Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture
Tsubaki Matsuri 2026
Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture
Taga Fertility Shrine & Sex Museum
Whimsical or creepy, but definitely one of the weirdest places on Shikoku
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Culture
Ishigaki Island's Psychedelic Shisa
The traditional lion-dogs of Okinawa get a rainbow makeover
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Activities
Scuba Diving on Ishigaki Island
Head to Ishigaki Island if you want to go scuba diving in an Okinawan island paradise.
Gallery
How to Get to Matsuyama
Ehime
Dogo Onsen Festival
Ehime
Tsubaki Matsuri
Ehime
Awagami: Traditional Washi Paper
Tokushima
Shikoku Ramen Ryoka
Ehime
Ramen Shuhei
Ehime