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Niigata

Leading ski getaway famous for rice and sake

About Niigata
Photo: Krishna.Wu / Shutterstock.com

Top Attractions in Niigata

Niigata Top 10

Upcoming Niigata Events

Myoko Mountain Music Festival

Myoko Mountain Music Festival

Early Oct

The Myoko Mountain Music Festival was born from the idea of creating a world-class sustainable outdoor festival in the mountains..

3 ¥8,000
Tsubame Sanjo Factory Festival

Tsubame Sanjo Factory Festival

Early Oct

Tsubame Sanjo is a region of Niigata Prefecture well known for its manufacturing industry, specifically for metalwork, blacksmithing..

4 Free
Echigo Yuzawa Station Sake Festival

Echigo Yuzawa Station Sake Festival

Mid - Late Oct

The Echigo Yuzawa Station Sake Festival allows visitors to sample 10 different local brews for 1000 yen. The region's sake is..

3 ¥1,000

Where to eat in Niigata

Ikinari-ya, Niigata

Ikinari-ya, Niigata

Tomoko Kamishima

Ikinari-ya is a 300 year old Japanese high-class, traditional restaurant. The restaurant opened in the mid-Edo era, when stylish..

2

Places to stay in Niigata

Latest Niigata Reports

 Ikedaya in Niigata

Ikedaya in Niigata

Gaurav Raja Dahal

Used during the Edo period as the alternate residence for the Damiyo’s ministers, the rooms inside this historical inn contain..

4
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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 km²

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. 

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