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Niigata

Leading ski getaway famous for rice and sake

About Niigata
Photo: Krishna.Wu / Shutterstock.com

Top Attractions in Niigata

Niigata Top 10

Upcoming Niigata Events

Niigata City Marathon 2024

Niigata City Marathon 2024

Sunday - Oct 13th

Now in its 40th year, the Niigata City Marathon has a course that takes participants past some of the urban area's scenic spots..

M Festival 2024

M Festival 2024

Mid Oct

Japan’s newest outdoor festival. Promoting world-class music, sustainability, art, and an outdoor lifestyle, M Festival aims t..

¥7,000
Hakkai-san Firewalking Festival 2024

Hakkai-san Firewalking Festival 2024

Sunday - Oct 20th

Hakkai-san Firewalking Festival - crossing hot coals barefoot in the mountains of Niigata to ensure health and prosperity

1 Free Entry

Where to eat in Niigata

Places to stay in Niigata

Latest Niigata Reports

JR Tadami Line

JR Tadami Line

Kim

The JR Tadami line is a scenic railway route that runs through the mountainous regions of Fukushima and Niigata prefectures. The..

Kajikawachisui Memorial Park

Kajikawachisui Memorial Park

Kim

For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kajikawachisui..

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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 km²

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. 

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