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Niigata

Leading ski getaway famous for rice and sake

About Niigata

Things to do in Niigata

Niigata Top 10

Upcoming Niigata Events

Tokamachi Kimono Festival

Tokamachi Kimono Festival

Early May

The Tokamachi Kimono Festival is held on the 3rd of May each year. The region is known for their kimono production, and it's..

Asahicho Free
The Minamiuonuma Gourmet Marathon

The Minamiuonuma Gourmet Marathon

Early Jun

The Minamiuonuma Gourmet Marathon has a picturesque running route, and delicious local eats and drinks at the finish line to enjoy...

Yairo no Mori Park 2 ¥5,000
Shirone Kite Battle

Shirone Kite Battle

Early - Mid Jun

The Shirone Kite Festival is an annual event dating back to the mid 1800's. A kite was crashed by residents of Shirone into..

Nakanokuchi Riverbank, Shirone.. 4 Free

Where to eat in Niigata

Ikinari-ya, Niigata

Ikinari-ya, Niigata

Tomoko Kamishima

Ikinari-ya is a 300 year old Japanese high-class, traditional restaurant. The restaurant opened in the mid-Edo era, when stylish..

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Places to stay in Niigata

Latest

Echigo Tsukemen Ishin

Echigo Tsukemen Ishin

Sleiman Azizi

Part of CoCoLo Yuzawa shopping precinct in Echigo Yuzawa Station, Echigo Tsukemen Ishin is dipping ramen bar known for its signature..

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CoCoLo Yuzawa

CoCoLo Yuzawa

Sleiman Azizi

Specialising in Niigata Prefecture's local goods and produce, CoCoLo Yuzawa is a shopping area right by Echigo Yuzawa Station...

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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine.

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