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Niigata

Leading ski getaway famous for rice and sake

About Niigata
Photo: Krishna.Wu / Shutterstock.com

Top Attractions in Niigata

Niigata Top 10

Upcoming Niigata Events

Yairo Watermelon Festival

Yairo Watermelon Festival

Jul 27th - Aug 10th

Wild about watermelon? The Yairo Watermelon Festival in Niigata offers all you can eat watermelon for the bargain price of 500 yen...

5 ¥500
Tsunan Sunflower Festival

Tsunan Sunflower Festival

Late Jul - Mid Aug

The Tsunan Sunflower Festival showcases around 500,000 of these beautiful seasonal blooms over a 4 hectare space. There are plenty..

7 Free

Where to eat in Niigata

Ikinari-ya, Niigata

Ikinari-ya, Niigata

Tomoko Kamishima

Ikinari-ya is a 300 year old Japanese high-class, traditional restaurant. The restaurant opened in the mid-Edo era, when stylish..

2

Places to stay in Niigata

Latest Niigata Reports

Kajikawachisui Memorial Park

Kajikawachisui Memorial Park

Kim

For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kajikawachisui..

4
Muramatsu Park

Muramatsu Park

Kim

Of the myriad destinations to appreciate sakura season in Niigata, Muramatsu Park is widely regarded as one of the best. With a..

2
Ijimino Park Iris Garden

Ijimino Park Iris Garden

Kim

Located in the Shibata area of Niigata Prefecture, Ijimino Park is one of Japan's best parks for fans of irises. The grounds..

4
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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 km²

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. 

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