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Niigata

Leading ski getaway famous for rice and sake

About Niigata
Photo: Krishna.Wu / Shutterstock.com

Top Attractions in Niigata

Niigata Top 10

Upcoming Niigata Events

Sakura Season at Kannonyama Park

Sakura Season at Kannonyama Park

Apr 10th - Apr 24th

In spring each year, Niigata's Kannonyama Park has numerous cherry blossom trees to enjoy, including several different varieties..

Free
Muramatsu Park Cherry Blossom Festival

Muramatsu Park Cherry Blossom Festival

Apr 10th - Apr 25th

Each year, the Muramatsu Park Cherry Blossom Festival showcases the beauty of spring in Niigata Prefecture. The park was designated..

Free
Tokamachi Kimono Festival

Tokamachi Kimono Festival

Monday - May 3rd

The Tokamachi Kimono Festival is held on the 3rd of May each year. The region is known for their kimono production, and it's..

Free

Where to eat in Niigata

Ikinari-ya, Niigata

Ikinari-ya, Niigata

Tomoko Kamishima

Ikinari-ya is a 300 year old Japanese high-class, traditional restaurant. The restaurant opened in the mid-Edo era, when stylish..

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Places to stay in Niigata

Latest Niigata Reports

Itoigawa Station

Itoigawa Station

Kim

Itoigawa Station in Niigata Prefecture was opened back in 1912, and is served by the Hokuriku Shinkansen, the Ōito Line, and t..

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Joetsumyoko Station

Joetsumyoko Station

Kim

Niigata's Joetsumyoko Station is a relatively new one, having only been opened back in 2015. The station is served by the ..

2
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About Niigata

Okinawa Nagasaki Fukuoka Saga Kumamoto Kagoshima Miyazaki Oita Ehime Kochi Tokushima Kagawa Yamaguchi Hiroshima Okayama Tottori Shimane Hyogo Kyoto Osaka Wakayama Nara Shiga Mie Fukui Ishikawa Toyama Gifu Aichi Nagano Shizuoka Niigata Yamanashi Kanagawa Tokyo Saitama Gunma Tochigi Chiba Ibaraki Fukushima Miyagi Yamagata Iwate Akita Aomori Hokkaido
Region Chubu
Island Honshu
Capital Niigata
Population 2,374,450
Area 12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata Prefecture (新潟県, Niigata-ken) and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine. 

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