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The biggest outdoor music festival in Japan, Fuji Rock Festival takes places in Naeba, Niigata prefecture each summer.
During the month of July each year, the Tokamachi Ajisai Park is home to a hydrangea festival which celebrates the beauty of around..
Held near the summit of the Hakkaisan Ropeway, the Summer Sky Snow Festival includes a sledding slope made from winter's stored..
At the Ponshukan in Yuzawa, you can wait for your train while drinking vending-machine sake and bathing in an onsen where the hotspring..
Ikinari-ya is a 300 year old Japanese high-class, traditional restaurant. The restaurant opened in the mid-Edo era, when stylish..
Kanzuri is a fermented chilli paste (or hot sauce) made only in Myoko using chillies, yuzu and koji. Once per winter, chillies harvested..
The Italia Ken, a long-established hotel located in Niigata city’s famous old district, Furumachi, still keeps its unique flav..
APA Myoko Resort features a Guinness World Record Solar Powered LED Light Show. For the sports minded, there are many activities..
Kojyoukan is an old ryokan in Ishiuchi. The outside is old and striking whereas the inside has a modern, stylish look but still..
The JR Tadami line is a scenic railway route that runs through the mountainous regions of Fukushima and Niigata prefectures. The..
For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kajikawachisui..