Now in its 40th year, the Niigata City Marathon has a course that takes participants past some of the urban area's scenic spots..
Japan’s newest outdoor festival. Promoting world-class music, sustainability, art, and an outdoor lifestyle, M Festival aims t..
Hakkai-san Firewalking Festival - crossing hot coals barefoot in the mountains of Niigata to ensure health and prosperity
At the Ponshukan in Yuzawa, you can wait for your train while drinking vending-machine sake and bathing in an onsen where the hotspring..
A tour in the heart of the Snow Country. Sushi and chawanmushi making followed by a sake brewery visit. Of course, we taste everything!..
Kanzuri is a fermented chilli paste (or hot sauce) made only in Myoko using chillies, yuzu and koji. Once per winter, chillies harvested..
The Italia Ken, a long-established hotel located in Niigata city’s famous old district, Furumachi, still keeps its unique flav..
Wada-goya Mountain Hut located at Kagura Ski Resort provides skiier's with breathtaking views, reasonably priced accommodations,..
Myoko is an increasingly popular destination when it comes to the very best of Japan's famed powder snow. Myoko House combines..
The JR Tadami line is a scenic railway route that runs through the mountainous regions of Fukushima and Niigata prefectures. The..
For those living in or visiting Niigata Prefecture during sakura season, one of the region's best spots to explore is the Kajikawachisui..