Cookie Policy

Last updated: July 23, 2018

This policy outlines what cookies our website uses, how we use them and information about how to opt out of these cookies if you wish to do so.

What are cookies?

Cookies are small pieces of data—code kept in text files—that are stored on your computer or other device (including smartphone, tablet etc) when a website is loaded in a browser. They store information about a user's visit, allowing websites to remember your preferences and personalise your experience.

Cookies perform many core functions to provide a consistent and seamless browsing experience for visitors, including allowing users to register and remain logged in to a website. They can also collect non-personal information about your device, your IP address, operating system and browser, as well as information on how you interact with a site.

Cookies may include:

  • First-party cookies: those set by Japan Travel when you visit our website
  • Third-party cookies: those set by third parties when visiting our website e.g. to help optimise advertising the effectiveness of our advertising and promotional areas
  • Session cookies: those that last the duration of your current, browser session.
  • Permanent cookies: those that are stored to your device for a set period of time, or until explicitly removed.

Why do we use them?

We use cookies for a variety of reasons to help optimise your website experience, including the following:

  • Store your preferences and display personalised content
  • Evaluate the effectiveness of our advertising and promotional areas
  • Gain insights into what our audience is interested in to better tailor our content accordingly
  • Optimise our advertising on our website to ensure it is tailored to your interests

What types of cookies do we use?

Japan Travel uses the following kind of cookies around our website:

Cookie Type Description

Japan Travel

Authentication, SSO (session)

For users logging into the Japan Travel website, we set various cookies to identify and authenticate users the site, including helping users register and log in to the site.

Japan Travel Shop


Our e-commerce platform makes use of cookies to keep track of cart data per customer – no personal information is stored within these cookies.

To learn more, please visit:

Google Analytics

Site analytics

Google Analytics is a web analytics service provided by Google, Inc.

Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymised meaning the cookies carry no personally identifiable information.

These cookies help us to better understand our visitor's behaviour and allow us to make improvements to better our user's experience.

To learn more, please visit:

Google AdSense, DoubleClick


Google ( operates the Google Display Network: a collection of millions of websites and mobile applications that are powered by display advertising, including many Google services like YouTube.

Google also operates the DoubleClick digital advertising platform: the ad technology foundation to create, transact, and manage digital advertising for the world’s buyers, creators, and sellers. The DoubleClick platform includes the DoubleClick Advertising Exchange and Double Click Bid Manager.

To learn more about how Google collect and use information for online advertising, please visit


Site analytics

Hotjar is an analytics and feedback tool that allows us to understand how our users use the website, gather feedback and improve usability.

Hotjar sets cookies that help sites track behaviour across multiple pages and control visitor polls and feedback widgets – all information is anonymised and does not record any personally identifiable information.

Facebook Pixel


We use Facebook Pixel to show you interest-based marketing content from our partner brands and advertisers. Data collected by Pixel may be anonymised and aggregated to help improve our website.

More information:



ADARA's cookie collects information about your travel activities and preferences that allows Japan Travel KK and approved 3rd party companies to engage with you through personalized, relevant adverts when you're browsing other websites and social media platforms, and through ADARA analytics services.

You can learn more about ADARA at


Social media

If you are logged into a matching social media account, you may be subject to third-party cookies when encountering a page with embedded social media 'like' buttons, and so on. To review the use of those cookies, please consult the Terms and Conditions and Privacy Policies for each service that may affect you.

You can find quick links below to some of these below:

Opting out of cookies

Here you can find information on how to opt-out of these cookies:


ADARA provides a one-click opt-out tool if you wish to prevent Adara from delivering ads tailored to your web preferences. See here for more information.

Google Analytics

Google provides an opt-out browser add-on (extension) which you can download here.

Google Adwords

Control the ads that Google serves and other targeting/personalisation options via your ad settings.


Users can choose to opt-out from any tracking by Hotjar by changing their setting via Hotjar's one-click opt-out tool.

Japan Travel

To control any cookie set by Japan Travel, you can configure your browser settings to remove or reject cookies from our site.


Most browsers allow you to manage cookie settings. These settings can usually be found in the ‘Settings’, ‘Options’ or ‘Preferences’ menu of your browser. We provide below links to guidance for each of the most common browsers:

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.