Located in northwestern Shikoku and bordering the Seto Inland Sea, Ehime Prefecture (愛媛県, Ehime-ken) is surrounded by nature - visitors can enjoy great views of the Inland Sea coast and the Seto Inland Sea National Park.
Many tourists also flock to Ehime to visit Dogo Onsen, arguably the most storied hot springs in Japan, as well as the historical Matsuyama and Uwajima castles. In fact, Ehime has five of Japan’s “Top 100 Castles,” the most of any prefecture (tied with Hyogo and Nagano).
The capital city of Matsuyama is perhaps most famous for being the scene of Natsume Soseki’s Botchan, one of Japan’s most beloved novels. As a result, many attractions in the city bear its name, such as the Botchan Train.
The Mori no Kuni Summer Festival combines undemanding country festival entertainments with a truly riveting fireworks display in..
The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Kiya Ryokan in Uwajima is a stylish renewal of a historic inn. Guests can rent the whole building where Japan’s leading politi..