Located in northwestern Shikoku and bordering the Seto Inland Sea, Ehime Prefecture (愛媛県, Ehime-ken) is surrounded by nature - visitors can enjoy great views of the Inland Sea coast and the Seto Inland Sea National Park.
Many tourists also flock to Ehime to visit Dogo Onsen, arguably the most storied hot springs in Japan, as well as the historical Matsuyama and Uwajima castles. In fact, Ehime has five of Japan’s “Top 100 Castles,” the most of any prefecture (tied with Hyogo and Nagano).
The capital city of Matsuyama is perhaps most famous for being the scene of Natsume Soseki’s Botchan, one of Japan’s most beloved novels. As a result, many attractions in the city bear its name, such as the Botchan Train.
Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
There are certain things that signify that summer has arrived in Japan, and windchimes are one of them. The Nanrakuen Windchime..
The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Kiya Ryokan in Uwajima is a stylish renewal of a historic inn. Guests can rent the whole building where Japan’s leading politi..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.