Located in northwestern Shikoku and bordering the Seto Inland Sea, Ehime Prefecture (愛媛県, Ehime-ken) is surrounded by nature - visitors can enjoy great views of the Inland Sea coast and the Seto Inland Sea National Park.
Many tourists also flock to Ehime to visit Dogo Onsen, arguably the most storied hot springs in Japan, as well as the historical Matsuyama and Uwajima castles. In fact, Ehime has five of Japan’s “Top 100 Castles,” the most of any prefecture (tied with Hyogo and Nagano).
The capital city of Matsuyama is perhaps most famous for being the scene of Natsume Soseki’s Botchan, one of Japan’s most beloved novels. As a result, many attractions in the city bear its name, such as the Botchan Train.
Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Each year at Ehime's Tomisuyama Park, over 60,000 azaleas burst into bloom from around late April through May. Along with the..
A special exhibition at the Ehime Prefecture Museum of History and Culture explores the history of the Sylvanian Families, displaying..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Kiya Ryokan in Uwajima is a stylish renewal of a historic inn. Guests can rent the whole building where Japan’s leading politi..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.