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Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
The people of Imabari are often said to be impatient, and this is reflected in the way they cook. Consequently, the region has produced..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Spa Ryokan Dougoya offers budget accommodation in Dogo with the atmosphere of a traditional ryokan.
Furuiwayaso offers basic accommodation with hot spring bath in a remote mountainous part of Ehime Prefecture. It's close to..
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
Omori Warosokuya is the only Japanese candle shop in Ehime prefecture. The workshop is a reflection of the old craftsperson approach..
Each year from around mid to late April, Ehime's Nanrakuen Garden hosts a festival to celebrate the color of around 32,000 azalea..