Culture Isaniwa Shrine Thought to be at least 1,000 years old, Isaniwa is one of Japan’s three shrines dedicated to the deity Hachiman. After climbing a long stretch of stone..
Culture Dogo Onsen Festival 2026 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Tsubaki Matsuri 2026 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Museums Taga Fertility Shrine & Sex Museum Bronwyn O'Neill Whimsical or creepy, but definitely one of the weirdest places on Shikoku
Culture Niihama Taiko Festival 2026 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgrimage...
Culture Matsuyama Spring Festival 2026 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Temples & Shrines Oyamazumi Shrine on Omishima Island Anonymous Oyamazumi Shrine is like a natural cathedral. It's home to a large collection of historical weapons and armour.