Culture Isaniwa Shrine Thought to be at least 1,000 years old, Isaniwa is one of Japan’s three shrines dedicated to the deity Hachiman. After climbing a long stretch of stone..
Culture Dogo Onsen Festival 2026 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Hikari No Mi 2025-2026 Dec 19th - Jan 18th Winter evenings in Matsuyama take on a magical feel with the return of Hikari no Mi, a participatory light art event held at Dogo..
Culture Mika Ninagawa with EiM × Dogo Onsen DOGO ART 2025-2027 Oct 10th - Feb 28th One of Japan's most iconic hot spring towns has become a canvas for contemporary art with the Mika Ninagawa with EiM × Dog..
Culture Tsubaki Matsuri 2026 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Matsuyama Spring Festival 2026 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgrimage...
Culture The Murakami Suigun Boat Race 2026 Late Jul The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.