12 upcoming events
Matsuyama Spring Festival

Matsuyama Spring Festival

Early Apr

The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..

Ehime, Matsuyama Castle 1 Free
The Wet and Wild Kashima Festival

The Wet and Wild Kashima Festival

Early May

In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..

Ehime, Kashima Shrine Free
Ikazaki Kite Fighting Festival

Ikazaki Kite Fighting Festival

Early May

On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.

Ehime, Uchiko 1 Free
Live Earth Matsuyama

Live Earth Matsuyama

Mid May

Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.

Ehime, Horinouchi ¥4,000
Doronko Matsuri Mud Festival

Doronko Matsuri Mud Festival

Sunday - Jul 5th

Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..

Ehime, Mishima Shrine 4 Free
Kazahaya Fireworks Festival

Kazahaya Fireworks Festival

Late Jul

Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.

Ehime 1
The Murakami Suigun Boat Race

The Murakami Suigun Boat Race

Late Jul

The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.

Ehime, Imabarishi murakami.. Free
The Mitsuhama Fireworks Festival

The Mitsuhama Fireworks Festival

Early Aug

The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.

Ehime, Mitsuhama Ryokuchi.. Free

Event Calendar