Culture Tsubaki Matsuri Late Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival Late Jan - Early Mar Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcases..
Culture Dogo Onsen Festival Mid - Late Mar Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture The Wet and Wild Kashima Festival Early May In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Ikazaki Kite Fighting Festival Early May On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Live Earth Matsuyama Mid May Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Doronko Matsuri Mud Festival Early Jul Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..