Culture Matsuyama Spring Festival Apr 1st - Apr 2nd The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture The Wet and Wild Kashima Festival May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Ikazaki Kite Fighting Festival Friday - May 5th On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Doronko Matsuri Mud Festival Early Jul Shirokawa's Doronko Mud Festival in early summer has it all – bulls, devils, wrestling, pulsing drums and dancing virgins ..
Culture Live Earth Matsuyama Late Jul Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Culture Uwajima Ushioni Festival Late Jul Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
Culture The Murakami Suigun Boat Race Late Jul The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Activities Kazahaya Fireworks Festival Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.