Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Winter evenings in Matsuyama take on a magical feel with the return of Hikari no Mi, a participatory light art event held at Dogo..
Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Matsuyama and Ehime offer a variety of culinary specialties reflecting the geographic diversity of the region. The best advice is..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Sen Guesthouse in Dogo offers accommodation for tourists on a budget and pilgrims on the Shikoku 88 temple trail. The facilities..
Ehime Prefecture which occupies the northwest part of Shikoku boasts five of the 100 top castles in Japan with two original castle..
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.
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On Kashima Island in Japan's Ehime prefecture awaits a quirky and rustic cafe and rest area, where you can relax the day away...