Culture Hikari No Mi 2026-2027 Mid Dec - Mid Jan Winter evenings in Matsuyama take on a magical feel with the return of Hikari no Mi, a participatory light art event held at Dogo..
Culture Mika Ninagawa with EiM × Dogo Onsen DOGO ART 2025-2027 Oct 10th - Feb 28th One of Japan's most iconic hot spring towns has become a canvas for contemporary art with the Mika Ninagawa with EiM × Dog..
Culture Tsubaki Matsuri 2027 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Dogo Onsen Festival 2026 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival 2026 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Traditional Dogo Onsen: Tradition Stripped Bare Bronwyn O'Neill Dogo Onsen, the inspiration for the Studio Ghibli film Spirited Away, is one of Matsuyama's most prized buildings and one of..
Museums Ehime University Museum Anonymous Ehime University Museum has an eclectic and attractive collection of insects, minerals, fossils, archaeology and research
Culture Ishite-ji Temple in Matsuyama Anonymous Ishite Temple is a weird place. Ishite-ji, as it's known in Japanese, is No. 51 of the 88 temples that form the Shikoku Pilgrimage...