Culture Hojo Kashima Festival 2026 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Live Earth Matsuyama 2026 May 30th - May 31st Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.
Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Nightlife The Mitsuhama Fireworks Festival 2026 Early Aug The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Tsubaki Matsuri 2027 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Hikari No Mi 2026-2027 Mid Dec - Mid Jan Winter evenings in Matsuyama take on a magical feel with the return of Hikari no Mi, a participatory light art event held at Dogo..
Culture Mika Ninagawa with EiM × Dogo Onsen DOGO ART 2025-2027 Oct 10th - Feb 28th One of Japan's most iconic hot spring towns has become a canvas for contemporary art with the Mika Ninagawa with EiM × Dog..
Culture Dogo Onsen Festival 2027 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..