Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcases..
Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Ehime's traditional dish is taimeshi. Introducing two different types of local dish with the same name, and how they developed...
Dogo no Machiya is a beautiful café with courtyard gardens and stylish Japanese décor. It’s ideal for breakfast, lunch, or a r..
Dogo's newest addition to the eating, drinking, art scene, Wani to Sai. Located in an atmospheric corner of Dogo, this "circus..
Spa Ryokan Dougoya offers a ryokan-like experience in a stylish 1930s building in Dogo for travelers on a budget.
Imabari Station Hotel is a budget hotel located conveniently close to Imabari railway station.
Kiya Ryokan in Uwajima is a stylish renewal of a historic inn. Guests can rent the whole building where Japan’s leading politi..
Located in Ozu City along the Hiji River, Garyu Sanso is a breathtaking villa that whisks you away to early twentieth-century Japan...
Matsuyama has a lot of impressive and memorable attractions, but what prevails is really its air of unpretentious simplicity.