Activities Mount Kiro Observatory Park There is no better way to see the Kurushima Kaikyo Bridge and its stretch of the Seto Inland Sea than from the top of Mount Kiro, at the southernmost..
Activities Encounter the Best of Ehime Celine Ong Check out the Top 10 Sights of Ehime Prefecture — Japan's hidden gem located on the off-the-beaten-track island of Shikoku..
Activities Discover Shikoku in Six Days Ignatius Koh Being Japan's smallest island, Shikoku isn't the first place most first-time or even second-time travellers would cons..
Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Activities Gogoshima Island Anonymous Gogoshima is the big island off Matsuyama. It has a isolated beaches and a great variety of bird life. The sunset from the ferry..
Camping & Trekking Kashima Island Anonymous Kashima Island is the blob of mountain dominating the coast north of Matsuyama. It’s good for swimming, camping, barbecues and..
Activities Walking on Cloud, Sea, and Sky Arlene Bastion The beauty of the Kurushima Kaikyo, part of the world's longest suspension bridge Shimanami Kaido, makes for a wonderful walk...
Activities Climbing Mt. Ishizuchi Anonymous Mt. Ishizuchi, the highest mountain in western Japan, is an easy enough walk, except for the last bit.