Ponshukan – Sake Heaven

Highlight of Echigo Yuzawa Station

By Alena Eckelmann    - 3 min read

A highlight for entertainment in Echigo-Yuzawa in "Snow Country" is right at the train station. It is the Ponshukan, an unusual institution where you can combine sake tasting from mini sake vending machines and onsen bathing - in hotspring water enriched with sake of course - all the while you wait for your train back to Tokyo.

Echigo-Yuzawa station was re-developed in 2010 and it now has the best information facilities for foreign visitors in Yuzawa as well as a range of nice shops and restaurants. The first kaiten sushi (conveyer belt sushi) restaurant in Yuzawa was opened in the station!

The Ponshukan is a hall whose wall on one side is lined with sake dispensers that look like mini vending machines. Put a plastic token in the money slot and you will get a cup full of sake. For 500 yen you will get a sake cup and five tokens, which will buy you five cups of sake of your choice.

Take your pick from no less than 96 different brands, which are all produced in Niigata, the prefecture where Echigo-Yuzawa is located.

This is sake heaven indeed and very dangerous as all sake samples taste just as good. Members of staff are at hand and advise on different sake tastes and styles. I have found my preferred sake to be slightly sweeter and of a slightly pinkish color and I was told that this is some new style of sake for ladies. Usually I don’t drink sake much but here I was inclined to go for a second round as I wanted to sample more. One gets quickly addicted to putting in a token and filling the cup again with a different type of sake.

Once you have found your favorite sake at the Ponshukan, you may go next door to the sake shop where all 96 varieties are on offer. The shelves are filled with sake bottles up to the ceiling. In the shop you will also find some local foods that go well with the sake.

If the sake tasting has made you hungry, then try a bakudan onigiri, which is literally a "bomb" onigiri (rice ball). Why bomb? Because of its size and looks! The bakudan onigiri is much bigger than your average rice ball and it is round in shape with seaweed on the outside. It looks just like a bomb of the type that was used in the old days with metal cannons. Shot one down your stomach and you will be full for the whole day!

Once the sake has warmed you up a bit and the bakudan onigiri has filled your belly, make your way to the Ponshukan Onsen to round off your Echigo-Yuzawa Station adventure.

The hotspring water at this onsen contains sake which will get your circulation going for sure. With a full stomach and a bit tipsy in the head, don’t fall asleep in the hot element or you will miss your train!

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Alena Eckelmann

Alena Eckelmann @alena.eckelmann

Born East of the Wall and South of Berlin, I am celebrating my 15th year anniversary in Japan in May 2020, the country that I call home now. I lived in crazy Tokyo for 6 years and since 2011 I call the beautiful Kii Peninsula (Kumano, Koyasan and Yoshinoyama) my home.I have been a JapanTravel Partner since the conception of the platform in 2011! In Tokyo I worked in market research at AIP Corporation and in business education at JMEC. For the last 10 years I have been a guide for foreign visitors at Venture Japan, on top of being a Freelance Writer and a Business Researcher.  Apart from work, I trained at the Yoshinkan Aikido Dojo and at the Oedo Sukeroku Taiko Dojo for several years each, and I ran the 1st Tokyo Marathon and enjoyed cycling around Tokyo. During the last 10 years I am working with local authorities to improve their hospitality to foreign visitors and I have participated in many monitors as a media representative.  My current interest is in Japanese nature and spirituality. I love spending time in the forest and mountains, and I love visiting temples and shrines.   I am a licensed guide for the Kumano Kodo pilgrimage trails  and for Koyasan, the Buddhist monastery, in addition to being a practitioner and licensed guide for Forest Therapy (Shinrin Therapy).  As a guide for walking tours, I have taken visitors to walk the Kumano Kodo trails, the Nakasendo trail and the Shikoku 88 temple pilgrimage trail.  Being grounded during this COVID-19 crisis, I enjoy gardening, baking bread in my new Japanese bread-maker and going for walks around 'my' village.  Take care, keep well, stay safe! 

Join the discussion

Novia Mardasari 5 months ago
I don’t know if so many type of sake 😅
Geraldine Buergel 8 months ago
That's a really cool concept!
Chris 2 years ago
Perfect for Sake lovers!