Culture No-Ball Museum Anonymous Botchan Stadium is home to the No-Ball Museum, a rather delightful collection of Japanese baseball exhibits, both recent and historical...
Beauty & Spa Sora to Mori Onsen Anonymous Sora to Mori in the southern part of Matsuyama is a new sort of onsen. It’s a cross between a boutique hotel in Bali, and an o..
Activities Mishima Shrine in Futami Anonymous The beautiful Mishima Shrine clings to the hillside at Futami. A long flight of stone steps affords a fantastic view over the Seto..
Shopping Emifull Masaki Anonymous Emifull Masaki is Ehime’s biggest shopping and entertainment mall. It’s a good place to stop for some shopping, eating and a v..
Food Ikko Restaurant in Saijo Anonymous The freshest fish you can possibly come by—the middle of the restaurant is full of soon-to-be sushi swimming around ready to b..
Activities Shirai Falls Anonymous Shirai no Taki is one of the most famous waterfalls in Ehime. The reason for their fame is that they freeze in winter, forming a..
Food Shioji Kaisen Restaurant Anonymous Shioji Kaisen Restaurant in Futami offers a wide range of seafood with views over the Seto Inland Sea. It's a good place to..
Food Curcova curry in Matsuyama Anonymous Curcova stands on the avenue leading to the plaza in front of Iyo Hojo station. It serves piquant curry for adults, but there’..