Culture Tsubaki Matsuri 2026 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Transportation How to Get to Matsuyama Bronwyn O'Neill Matsuyama City, Ehime Prefecture, has been gaining tourist popularity, particularly with some European travelers who favor more..
Activities Mt. Kamegamori Anna Sheffer Enjoy Ehime's scenery with this brief but rewarding hike in the Ishizuchi Mountains.
16 Culture Zuio-ji Anonymous Zuio-ji is a temple monastery of the Soto sect of Zen Buddhism. Many monks live, train, work, and study here. Meditation is free..
Culture Sakura at Matsuyama Castle Featured Matsuyama is becoming increasingly more popular with travellers who are looking for locations slightly removed from the traditional..
12 Food Mitsu's Okonomiyaki Granny Bronwyn O'Neill A tiny, no-nonsense okonomiyaki shop just a minute's walk from Mitsu station in Matsuyama. Featured in local news and as pat..
Culture Dogo Onsen: Tradition Stripped Bare Bronwyn O'Neill Dogo Onsen, the inspiration for the Studio Ghibli film Spirited Away, is one of Matsuyama's most prized buildings and one of..