Fujifilm Square

Camera heritage in the middle of Tokyo

By Eitetsu Terakado    - 2 min read

As a photojournalist, the camera is my partner to capture the most important moments. However, it doesn’t take a photojournalist to like cameras or taking photos. If you have an interest in cameras, photography, or both, Fujifilm Square is a place you’ll fall in love with.

The location is convenient for tourists too, being only an easy 5 minutes from Roppongi Station. It's also part of Tokyo Midtown and so surrounded by other attractions like 21_21 Design Sight, the Suntory Museum of Art, the National Art Center, the Mori Art Museum, and Hinokicho Park.

Fujifilm Square has four sections. The first is the Fujifilm Photo Salon, a gallery of beautiful scenic photos of Japan and abroad taken by Fujifilm cameras. The exhibition changes weekly and features selected photographic works by both professional and amateur photographers.

The second section is the Photo History Museum which displays all of the Fujifilm cameras ever made. There is also a general history of photography with displays of cameras dating back to the 1860s. You can see how the shape and the functions of cameras have changed throughout the years. This area also features films that have disappeared recently due to digital cameras and lenses for cameras with interchangeable lenses.

The third section is Touch Fujifilm where you can operate the latest Fujifilm cameras. The cameras here aren't for sale but you can experience them hands-on and see if the design, operability, and functionality are right for you. Past and current commercials advertising Fujifilm products aired on Japanese television are also on view.

The final section is the Fujifilm Health Care Shop. It’s semi-related to photography in that Fujifilm’s research on collagen, used in making film, has also led to a healthcare line. Here, they offer skincare products and health supplements, including the popular Astalift, which you can try.

The best part of Fujifilm Square is that all the areas are free to enter. It’s not crowded during weekdays so you don’t have to rush through any of the exhibitions. Photos aren't permitted, though, so do make sure you take your time.

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Find out more about Tokyo Midtown.

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Eitetsu Terakado

Eitetsu Terakado @eitetsu.terakado

Love to travel, meet people, and try new things. When you travel you meet new people, when you meet people, you learn new things. The world is limited but there isn't an end to what I can learn.

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Novriana Dewi 6 years ago
I just found out about this Fujifilm Square recently and was so happy that we can rent their latest lens as well as other camera accessories for affordable price and even for free if you return them on the same day. Worth to try before deciding which lens/accessories you'd want to purchase.
Jeradyne Cheong 7 years ago
I definitely need to visit this place!
Bryan Garcia 8 years ago
What this is amazing! I wonder if they have facilities for outsiders to use like a dark room or studio rentals
Chris Barnes 8 years ago
Cool! Looking forward to checking it out being a proud Fujifilm owner! There is also a Ricoh shop in Ginza that aside from all the wonderful cameras etc has a fantastic view from the top!
Clark 8 years ago
Great article Eitetsu! Interested in seeing the evolution of the camera. Thx!