Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Sports & Fitness Ehime Children’s Playground is a riot! Anonymous Ehime Children’s Playground sits on a forested hill-top south of Matsuyama. Called Kodomo no Shiro in Japanese (Children's..
Activities Gogoshima Island Anonymous Gogoshima is the big island off Matsuyama. It has a isolated beaches and a great variety of bird life. The sunset from the ferry..
Activities Baishinji Park Anonymous Baishinji Park is a good place to enjoy cherry blossoms in spring near the sea. Another attraction is the Botchan Ressha on display..
Camping & Trekking Kashima Island Anonymous Kashima Island is the blob of mountain dominating the coast north of Matsuyama. It’s good for swimming, camping, barbecues and..
10 Beach & Island Matsuyama's seaside Virginia Gonzalez Matsuyama, the capital of the Ehime prefecture, has some of the most impressive beaches in Japan, which remain unknown for most..
Sports & Fitness Aqua Palette Matsuyama Anonymous Aqua Palette Matsuyama, one stop on the train from JR Matsuyama Station, is an accessible swimming pool complex popular with people..
Activities Kururin Ferris Wheel Anonymous Kururin, the huge Ferris wheel on the roof of Iyotetsu Department Store, offers a 15-minute thrill and amazing views over Matsuyama...