Style basics

In this article

• Quick tips
• Style points

We promote individual writing styles and creative expression, but this content and style guide helps us to keep JapanTravel.com a consistent experience for our audience.

The following sections outline some suggestions for adhering to a standardised format and unified approach to style on the site.

Quick tips

Some useful reminders of regular issues with try to address with new English contributions:

1. Titles
   Titles should be Capital Case. Sub-titles are sentence case

2. Headings
   Break your article down into sections, and add headings (H3) where appropriate

3. Easy to Read
   Paragraphs should be 2-3 sentences long, which makes articles easier to read

Style points

• Entertain the reader and write in a friendly, positive and upbeat style.
• Do not indent paragraphs or add empty lines between them. Write short paragraphs of 2-3 sentences and use one space between sentences.
• Proofread your submission.
• Use American-English for place names so they match the Japanese version eg "Kobe Harborland".
• Use "Title Case" for titles and "Sentence case" for sub-titles.
• Short photo captions should not use full-stops, unless using multiple clauses.
• Don’t repeat yourself and don't overuse short vowel words.
• Don't overuse conjunctions to keep a sentence going. Start a new sentence.
• Convey prices as ¥100 or ¥5,400, not 100 yen or 5400 yen.
• “Wi-Fi”, not Wifi, wifi or Wi-fi.
• Refer to 'east' and 'west', not 'left' and 'right' (which could disorientate someone facing the wrong way).

Last modified on Nov 11, 2020