We promote individual writing styles and creative expression, but this content and style guide helps us to keep JapanTravel.com a consistent experience for our audience.
The following sections outline some suggestions for adhering to a standardised format and unified approach to style on the site.
Some useful reminders of regular issues with try to address with new English contributions:
Titles should be Capital Case. Sub-titles are sentence case
Break your article down into sections, and add headings (H3) where appropriate
Easy to Read
Paragraphs should be 2-3 sentences long, which makes articles easier to read
- Entertain the reader and write in a friendly, positive and upbeat style.
- Do not indent paragraphs or add empty lines between them. Write short paragraphs of 2-3 sentences and use one space between sentences.
- Proofread your submission.
- Use American-English for place names so they match the Japanese version eg "Kobe Harborland".
- Use "Title Case" for titles and "Sentence case" for sub-titles.
- Short photo captions should not use full-stops, unless using multiple clauses.
- Don’t repeat yourself and don't overuse short vowel words.
- Don't overuse conjunctions to keep a sentence going. Start a new sentence.
- Convey prices as ¥100 or ¥5,400, not 100 yen or 5400 yen.
- “Wi-Fi”, not Wifi, wifi or Wi-fi.
- Refer to 'east' and 'west', not 'left' and 'right' (which could disorientate someone facing the wrong way).
Last modified on Jul 24, 2019