Step 1: Titles
In this article
How to write a good title
Titles must be:
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Clear and specific
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Optimised for search
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Unique within the site (we show a reminder message if your title duplicates another on the site.)
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Written in everyday English
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Include a main title and subtitle:
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Title: under 55 characters (including spaces)*
Try to frontload keywords – our site “cards” truncate titles after 36 characters -
Subtitle: under 65 characters (including spaces)
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Subtitles should complement the main title, but the main title must be able to stand alone by itself.
How to write a good summary
Summaries (article descriptions) should:
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Expand on the title without repeating it
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Explain the point of the page and make sense in search results
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Be written in full sentences (with a verb and a full stop).
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Be front-loaded with words and phrases users are likely to search for.
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Be written in plain English.
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Explain any acronyms in the title
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Be around 155 characters
Last modified on Nov 5, 2020