Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Culture The Murakami Suigun Boat Race 2026 Late Jul The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Nightlife The Mitsuhama Fireworks Festival 2026 Early Aug The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri 2026 Early Aug Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..
Culture Ehime Saijo Festival 2026 Mid Oct The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Culture Niihama Taiko Festival 2026 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Tsubaki Matsuri 2027 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Culture Hikari No Mi 2026-2027 Mid Dec - Mid Jan Winter evenings in Matsuyama take on a magical feel with the return of Hikari no Mi, a participatory light art event held at Dogo..