Starbucks Japan is launching its third collaboration with Peanuts from March 25th, 2025, and this global campaign is one of the largest in Starbucks history—it's set to span 85% of Starbucks locations worldwide. At the center of the collaboration is a new original character, Joe Kind Snoopy, who was created to promote the theme of kindness and small acts of care in everyday life.
In Japan, customers will find exclusive beverages, food, and merchandise designed around Joe Kind Snoopy. The standout drink is the Joe Kind Snoopy caramel chocolate oat milk frappuccino (tall size only, 720 JPY for dine-in, 707 JPY to-go) made with oat milk, chocolate chips, caramel chocolate sauce, and whipped cream, then finished with green heart-shaped sugar and a chocolate topper featuring Snoopy. Alongside the drink, classic American waffles (490 JPY) and sugar donuts (480 JPY) are also available, each topped with whipped cream, caramel chocolate sauce, and the signature Snoopy chocolate topper.
A total of 24 lifestyle goods will be released, including tumblers, tote bags, T-shirts, caps, keychains, and reusable cups. Several of the items, such as mini cup gifts and select apparel pieces, are exclusive to the Japanese market. These products are designed not only as personal treats but also as thoughtful gifts to share kindness with others.
Starbucks Rewards members in Japan will have early access to the frappuccino beginning on March 24th. During the campaign period, members who purchase collaboration products will receive an original smartphone wallpaper, and Gold members will have a chance to win a limited-edition sticker.
This limited-time collaboration is a strictly while stocks last event, so if any of the items are a must-try for you, be sure to head into one of their stores after the launch date.
