When traveling by car to Mashiko for its Spring Pottery Festival, I also recommend visiting the Ichikai Shibazakura Matsuri. This festival runs usually runs from the middle of April until the middle of May. It is located off the beaten path and crowds are smaller than at the two more famous Kanto Shibazakura festivals in Chichibu and near Mt. Fuji.
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Tochigi's Flower Carpet Festival
Pink & Purple Shibazakura in Ichikai Town