Culture Isso-an Anonymous Issō-an, home of the free-form haiku poet Taneda Santōka who lived until 1940. It stands on the route of the Iyo Yama no Be no..
Culture Tobe Mukashi no Kurashikan Anonymous The Tobe Mukashi no Kurashikan, or the House of Yesteryear’s Living offers a fascinating glimpse into life in the last century..
Activities Gogoshima Island Anonymous Gogoshima is the big island off Matsuyama. It has a isolated beaches and a great variety of bird life. The sunset from the ferry..
Culture Tobe Autumn Festival Anonymous Tobe Autumn Festival is a good opportunity to see the pottery and other products of Tobe gathered in one place. The fruit and sake..
Shopping Kimono in Imabari Anonymous Gofukuten Sugataya and Gallery Kazahaya stands on a street corner marked by a beautiful weeping willow that provides a lively contrast..
Culture Hojo Kashima Festival 2026 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Activities God Hole Limestone Cave of Shirokawa Anonymous The “Ana Kami Shōnyūdō” or God Hole Limestone Cave in Shirokawa is a small natural cave in a secluded valley. Access requires ..
Transportation Matsuyama Trams and Botchan Train Anonymous In Matsuyama, be sure to ride the groaning 1950s trams and the puffing Botchan Train. Travel in retro style, if not the greatest..