Culture Uchiko-za Ingrid Lezar Enter Uchiko-za, the historical kabuki theatre in Uchiko, and you immediately feel that sense of anticipation as before a show.
Culture The Birthplace of the Akiyama Brothers Anonymous The birthplace of the military Akiyama brothers Saneyuki and Yoshifuru is easily accessible from Matsuyama Castle. This small museum..
Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Activities Osakanakan Anonymous The Osakanakan showcases the fish and fauna of the Shimanto River in Shikoku. This river, which runs for 196 km in neighboring Kochi..
Area Matsuyama Matsuyama is the capital city of Ehime Prefecture and the largest city in Shikoku. Its name means “pine mountain”. Matsuyama is a bustling city that has maintained its vitality despite the..
Area Imabari Near the port in Imabari (今治市, Imabari-shi) is a huge, beautifully made ship’s propeller displayed as sculpture. It looks like a giant flower. In front of it are the words “Zo-sen no mach..
Culture Shikido Museum Anonymous Masaoka Shiki is a Matsuyama hero, revered as the genius behind the revival of haiku and the establishment of its modern form. He..
Beauty & Spa Imabari Yunoura Heights Onsen Anonymous This onsen is the public bathing area of the Imabari Yunoura Heights hotel, located just outside the town of Imabari on a hill above..