Activities Kazahaya Fireworks Festival 2026 Late Jul Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Activities Osakanakan Anonymous The Osakanakan showcases the fish and fauna of the Shimanto River in Shikoku. This river, which runs for 196 km in neighboring Kochi..
Area Matsuyama Matsuyama is the capital city of Ehime Prefecture and the largest city in Shikoku. Its name means “pine mountain”. Matsuyama is a bustling city that has maintained its vitality despite the..
Area Imabari Near the port in Imabari (今治市, Imabari-shi) is a huge, beautifully made ship’s propeller displayed as sculpture. It looks like a giant flower. In front of it are the words “Zo-sen no mach..
Culture Shikido Museum Anonymous Masaoka Shiki is a Matsuyama hero, revered as the genius behind the revival of haiku and the establishment of its modern form. He..
Beauty & Spa Imabari Yunoura Heights Onsen Anonymous This onsen is the public bathing area of the Imabari Yunoura Heights hotel, located just outside the town of Imabari on a hill above..
Food Shigematsu Hanten in Imabari Anonymous Shigematsu Hanten is a small Chinese restaurant tucked away in a commercial suburb. It serves the specialty of Imabari, pork and..
Food Meals Made With Local Ingredients at Aburaya in Ozu Anonymous Medicinal spice curry at Aburaya is a great option for lunch in Ozu. It’s close to most of the site seeing spots.