Culture Mingei Iyo-Kasuri Kaikan Anonymous The Iyo-Kasuri Folk Craft Hall is a compelling combination of museum, shops, and hands-on craft center.
Food Bar Stand KuKai Anonymous Bar Stand KuKai located in Matsuyama's university district offers reasonably priced wrap sandwiches and a variety of beer and..
Activities JA Green Ehime Tony Mariani JA Green Ehime is a farmer's market in Toon. It offers a fascinating glimpse into Japanese agriculture.
Area Toon City Toon City, pronounced Tō-on, is a city in name only. There’s no built-up center to it at all, which may seem strange to people who are used to the conventional meanings of words. But in Japa..
Culture Tamagawa Museum of Modern Art Anonymous The Tamagawa Museum of Modern Art is located in a bucolic valley between the city of Imabari and lake Tamagawa on the road to Matsuyama...
Culture Riding the Seto Inland Sea Currents Anonymous The Seto Inland Sea appears calm from a distance, but if you go offshore in a boat, you experience its extreme side. The bridges..
Activities Canyoning at Nametoko Gorge Anonymous Canyoning is one of the most exciting nature sports, involving descending through rocky gorges formed naturally over thousands of..
Activities Climbing Mt. Ishizuchi Anonymous Mt. Ishizuchi, the highest mountain in western Japan, is an easy enough walk, except for the last bit.