After watching a demonstration o yumomi and taking a dip in one of the onsen baths, you’ll likely find yourself strolling the quaint side streets of Kusatsu for a bite to eat. There are many restaurants to try, with their subdued noren rippling in the wind, but before ducking into one, try taking in the sights and smells of the many snack vendors in town. One especially to take note of is Kusatsu Choju Ten, literally meaning “shop of long life,” with its friendly staff handing out green tea and manju to passersby. Their manju flavors include green tea, sweet red bean and hazelnut. I tried in vain to walk past the later in the day, hoping for another free sample of the dessert. Though they remembered me and could only limit one per customer, the manju were so delicious it took a lot not to buy the whole shop.
- 1 min read
Kusatsu Choju Ten
The "Shop of Long Life" is a sweet find in Gunma
By Hannah Morse
Community writer
Tasty green tea and sweet bean manju await to be served to unsuspecting passersby
The Kusatsu Choju Ten store front
Freshly steamed manju are ready for distribution
A passerby happily accepts the green tea and manju treat
Candies and sweets are Kusatsu Choju Ten's specialty
The shop is armed with sweets and they're not afraid to use them
Explore nearby
Join the discussion
Kim Bergström
6 years ago
This place looks incredible!
1 comment in total
Book your trip
Find a nearby hotel
Explore some of the best nearby hotels and deals for the perfect place to stay in Japan.
Top Articles
-
1Adventure Travel For All In Chitose
Hokkaido -
2How to Handle Illness Or Injury While Traveling in Japan
Planning - Sponsored -
3Three Charms to Experience in Fukui: Zen, Taste & Adventure
Fukui - Sponsored -
4A Snowy Retreat at Kamenoi Hotel Tazawako, Akita
Akita - Sponsored -
5Experience Oarai: A Quiet Fishing Town Blessed by the Bounty of the Sea
Ibaraki -
6See Southern Japan with Kirishima As Your Gateway
Kagoshima - Sponsored -
7I’m Donut?: Japan’s Viral Donut Sensation
Culture -
8Visiting Scenic Yanagawa On the Water’s Edge
Fukuoka - Sponsored -
9Exploring Japan Through the Seasons: Three First-Time Classic Tours
Culture -
10A Relaxed Mix of Sightseeing, Dining, and Shopping in Kanonji
Kagawa - Sponsored
-
1Guide to Bringing Medicines Into Japan
Planning -
2Tokyo Auto Salon
Chiba -
3January Grand Sumo Tournament (Tokyo)
Tokyo -
4The Ultimate Guide to Thrifting in Tokyo
Shopping -
5Bad Bunny Debí Tirar Más Fotos World Tour
Tokyo -
6Your Name: Real-Life Locations in Tokyo
Tokyo -
7Guide to Suica Cards
Transportation -
8Winter in Japan: Your Seasonal Guide
Planning -
9Ghibli Museum: How To Get Tickets (2026 Guide)
Culture -
10The History of Japan: Era by Era
Culture