After watching a demonstration o yumomi and taking a dip in one of the onsen baths, you’ll likely find yourself strolling the quaint side streets of Kusatsu for a bite to eat. There are many restaurants to try, with their subdued noren rippling in the wind, but before ducking into one, try taking in the sights and smells of the many snack vendors in town. One especially to take note of is Kusatsu Choju Ten, literally meaning “shop of long life,” with its friendly staff handing out green tea and manju to passersby. Their manju flavors include green tea, sweet red bean and hazelnut. I tried in vain to walk past the later in the day, hoping for another free sample of the dessert. Though they remembered me and could only limit one per customer, the manju were so delicious it took a lot not to buy the whole shop.
- 1 min read
Kusatsu Choju Ten
The "Shop of Long Life" is a sweet find in Gunma
By Hannah Morse
Community writer
Explore nearby
Join the discussion
Kim Bergström
5 years ago
This place looks incredible!
1 comment in total
Book your trip
Find a nearby hotel
Explore some of the best nearby hotels and deals for the perfect place to stay in Japan.
Top Articles
-
1
Best Places to See Cherry Blossoms in Japan
Activities -
2
Transit Guide: Osaka E-Pass
Osaka -
3
Miyakejima: An Island Adventure From Land to Sea
Tokyo - Sponsored -
4
Yumeshima Station
Osaka -
5
Hotel Chinzanso Tokyo’s New Executive Lounge and “The Pagoda in the Clouds”
Tokyo - Sponsored -
6
Hokkaido Named a Destination to Watch in 2025
Culture -
7
JR East to Launch First Ever Shinkansen Mystery Game
Niigata -
8
Historic Nara Sites Aim to Join UNESCO List
Nara -
9
Miyoko Schinner’s Vegan Japan Tour
Culture -
10
Kurabito Stay Wins Grand Prize at the Japan Travel Awards 2025
Planning
-
1
Guide to Bringing Medicines Into Japan
Planning -
2
Tokyo Auto Salon
Chiba -
3
January Grand Sumo Tournament (Tokyo)
Tokyo -
4
The Ultimate Guide to Thrifting in Tokyo
Shopping -
5
Your Name: Real-Life Locations in Tokyo
Tokyo -
6
Daikoku Car Meet
Kanagawa -
7
Nabana no Sato Illumination
Mie -
8
Iwatayama Monkey Park
Kyoto -
9
March Grand Sumo Tournament (Osaka)
Osaka -
10
Japanese Urban Legends
Culture