Activities Tsunan Snow Festival 2025 Saturday - Mar 8th Parts of Niigata Prefecture often get referred to as yukiguni (snow country) thanks to the region's massive amount of winter..
Culture Nagaoka Hodare Festival 2025 Sunday - Mar 9th Wishing for fertility? The annual Nagaoka Hodare Festival is said to bring luck to those trying for a child, or hoping for a bountiful..
Culture Niigata Sakenojin 2025 Mar 8th - Mar 9th The Niigata Sakenojin has been held annually since 2004, and allows visitors to enjoy various different sake brews. The event also..
Outdoors Echigo-Tsumari Art Field Winter “SNOWART” 2025 Jan 25th - Mar 9th Introducing the annual Echigo-Tsumari Snow Art Project in snow country Niigata where visitors can appreciate art installations and..
Accommodation Plum Blossom Season at Hakusan Park 2025 Late Jan - Late Mar After snowy winters, the signs of imminent spring are cherished in Niigata. One of the first signs that spring is on the way are..
Culture Itoigawa Anglerfish Festival 2025 Mar 8th - Mar 23rd The Itoigawa region of Niigata is one of the prefecture's best spots for anglerfish, and the multi-venue Itoigawa Anglerfi..
Festivals Tainai Hinamatsuri 2025 Jan 23rd - Mar 31st One place to see Hina dolls in Niigata Prefecture is at the Tainai City Hinamatsuri, where Hina dolls that were once cherished in..
Culture Murakami Machiya Doll Tour 2025 Early Mar - Early Apr The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradit..