"BRING" Bakery in Togatta Onsen

A European-inspired bakery in the mountains of Miyagi

By Justin Velgus    - 3 min read

Rarely do I drive the toll highway system in Japan. One reason (read: main reason!) is I am cheap and want to use the money for food or leisure. The other is the issue of scenery. Toll roads are built for speed and convenience, often with high walls near populated areas to block the sounds of buses and big trucks. Get off the highway, slowdown a bit, and explore the backroads, rice fields, and mountains. You won't be disappointed! If driving around southern Miyagi, at some time you'll be sure to end up in Zao Town, whether it is to see its famous winter "snow monsters" or its phenomenal "okama" crater lake of Mt. Zao. If looking for a quick pit stop, together with enjoying a day time dip in an onsen, pick up some bread and baked goods at "BRING" in Togatta Onsen area.

Conveniently located in the center of town together with souvenir shops, convenience stores, a shrine, restaurants, and plenty of free parking, is Zao Patio. The building is split between a fruit smoothie shop that also sells soft cream ice cream and BRING bakery. This is actually BRING's second location which opened in mid-2021. The first shop is located in southern Sendai and called by the more formal “BRING Familier Bonpain.” I have yet to visit, but I have only good things to say about its Togatta sister shop.

Step inside this tiny bakery and you'll be greeted by a beautiful bundle French baguettes and the heartwarming--mouthwatering-- aroma of freshly-baked bread. A peek through the back windows of the shops shows the happy and busy workers toiling away on their labor of love. One staff member in particular, Klaus, stood out because he was German! You don't come across many foreigners in the rural mountains, let alone ones that choose to be there and have been baking for 20 years! Klaus can answer inquiries in English, however, it is easy enough to figure out what things are and prices are listed in numbers.

The mixed staff of nationalities and ages manifests into a diversity of breads for sale. Standby favorites such as typical croissants, melon pan bread, and curry pan bread are done well and rival any reputable bakery in a big city. For something different, grab a German-style soft pretzel! You can taste the fresh flour and the texture is the perfect amount of doughy-ness! Compared to the real thing, the only difference might be there is less salt as the target is Japanese people. Next time I am taking some home to enjoy with beer! Some Japanese and European style sweets, as well as sandwiches, sit in a chill case.

With so many breads and baked goods, you won’t be able to just pick one item with so much temptation. I ended up eating one fresh, another on the road, and the last after my long drive. Keep in mind that only cash is accepted. The nearest ATM is a 2-minute walk away at 7-11 convenience store. Happy eating.

Getting there

2-minute walk from Kami no Yu Onsen Hot Spring.

More info

Find out more about Mount Zao.

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Justin Velgus

Justin Velgus @justin.velgus

Justin Velgus (ジャスティン ベルガス) is the Miyagi Prefecture Partner for Japan Travel and a longterm contributor since 2012 with a focus on the Tohoku region.  Justin has written extensively for JT, and other publications such as VisitMiyagi and Sake Today, amassing over 350 published articles introducing the travel and culture of the region. Justin's wealth of experience and knowledge comes from studying in Akita, teaching English in Miyagi through the JET Program, and promoting sake overseas for the government of Fukushima. Now Justin helps with inbound tourism and regional promotion while also enjoying his role as a volunteer tour guide in Sendai, the gyutan capital of the world.

Join the discussion

Sleiman Azizi a month ago
I'm a tad partial to good pretzel bread.
Sleiman Azizi a month ago
Local is vocal!
Kim a month ago
Always here for good bakery content! Everything looks great, I'd definitely be picking up a few things to enjoy!
Bonson Lam a month ago
I remember the aroma of making bread at home. The kneading and anticipation makes it so worthwhile. Your photos of the Shio Pain is so appetising. The bakeries in Japan are almost the best in the world for taste and texture.
Justin Velgus Author a month ago
Almost the best? What are some other top contenders?