McDonald’s Japan has launched a campaign to add Hawaiian-themed items to its menu. A few of the items include the Hawaiian BBQ pork burger, loco moco burger and pineapple pie. All items are only available in Japan.
The specialty items launched on February 10th at more than 3,000 restaurants as part of a World Mac Hawaii campaign to keep Hawaii top of mind for millions of Japanese residents.
The campaign runs through late March and includes a trip giveaway contest, conducted in partnership with Hawaii Tourism Japan and the Hawaii Tourism Authority.
“McDonald’s is one of the most popular fast food chains in the country and Hawaii is among the most desired overseas destinations among Japanese,” said David Uchiyama, HTA’s vice president of brand management. “This campaign is a perfect example of how we are working to expand our reach to new segments in this mature market.”
Other menu items include Hawaiian pancakes with mixed berries and McShake Banana.
