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Mottainai Flea Market

An annual two-day eco-friendly event at Akihabara UDX

The Mottainai Festival showcases an assortment of merchandise, items, events and activities that promote the organizers' vision of 3R and R, which stands for "reduce, reuse, recycle and respect". This environment-friendly festival started in 2012 and has been held annually since then for the purpose of promoting a sustainable recycling-oriented society. One of the festival's activities is the Mottainai Flea Market, where a long line of assorted stalls and vendors by the Akihabara UDX feature used books, clothing, anime toys and action figures, and even indigenous arts and handicrafts, mostly designed and crafted by the vendors themselves.