This was the third time I've had the opportunity to visit the New Year's market in Aizu Wakamatsu. It only comes around once a year, so it's a blink-and-you-miss it chance to see the downtown area transformed into a wonderful shopping area, with plenty of stalls and visitors crowding the streets. Take a look for yourself!
- 1 min read
Tenth Day New Year's Market
Plenty of charms to buy for the New Year!
Community writer
Aizu Wakamatsu's "Tookaichi" or "Tenth Day Market" takes over downtown streets with stalls selling good luck charms, traditional toys, and plenty of local specialty foods on January 10th of every year.
Daruma of various sizes wrapped in plastic to protect them from the rain.
Huddled in raincoats and under umbrellas, locals wait in line for delicious street food.
A traditional Aizu good luck charm, called "okiagarikoboshi," which translates in English to "knock-down, stand-up small doll." Different colours denote different protections offered by the charm. Every year, locals buy the same number of charms as the members in their family, plus one additional one if they are hoping for a new child.
A variant of the traditional okiagarikoboshi, decorated with Aizu "momen," a woven cloth from the area.
There are other stalls selling things such as spices.
Bright pinwheels add a splash of colour to a dreary rainy day.
Traditional New Year's decorations for sale.
A small portable shrine selling good luck charms and accepting donations.
Even the local glasses shop is getting into the spirit of the festival with this lovely window display.
Join the discussion
Kim Bergström
7 years ago
I love the explanation behind those small dolls. A lovely tradition!
Victoria Vlisides
10 years ago
Looks interesting enough !
2 comments in total
Book your trip
Find a nearby hotel
Explore some of the best nearby hotels and deals for the perfect place to stay in Japan.
Top Articles
-
1Aichi Prefecture: The Heart of Japan’s Umami Culture
Aichi - Sponsored -
2A Relaxed Mix of Sightseeing, Dining, and Shopping in Kanonji
Kagawa - Sponsored -
3A Snowy Retreat at Kamenoi Hotel Tazawako, Akita
Akita - Sponsored -
4How to Handle Illness Or Injury While Traveling in Japan
Planning - Sponsored -
5Visiting Scenic Yanagawa On the Water’s Edge
Fukuoka - Sponsored -
6Adventure Travel For All In Chitose
Hokkaido -
7Ozu Castle Town: A Sustainable Destination in Japan
Ehime - Sponsored -
8See Southern Japan with Kirishima As Your Gateway
Kagoshima - Sponsored -
9Three Charms to Experience in Fukui: Zen, Taste & Adventure
Fukui - Sponsored -
10Exploring Japan Through the Seasons: Three First-Time Classic Tours
Culture
-
1Guide to Bringing Medicines Into Japan
Planning -
2Bad Bunny Debí Tirar Más Fotos World Tour
Tokyo -
3The Ultimate Guide to Thrifting in Tokyo
Shopping -
4Guide to Suica Cards
Transportation -
5Ghibli Museum: How To Get Tickets (2026 Guide)
Culture -
6Your Name: Real-Life Locations in Tokyo
Tokyo -
7March Grand Sumo Tournament (Osaka)
Osaka -
8The History of Japan: Era by Era
Culture -
9Winter in Japan: Your Seasonal Guide
Planning -
10Kawazu Cherry Blossom Festival
Shizuoka