The Sendai Tanabata Fireworks Display is a popular tradition with local residents and tourists alike. Approximately 16,000 fireworks are set off from the shores of the Hirose River which flows through central Sendai. The area is easily accessed via Hirosedori or Kotodaikoen subway station and a 10 minute walk. Or take a leisurely 30 minute stroll through the shopping arcades from JR Sendai Station.
The most popular spot for viewing (if you can fight off the crowds!) is Nishi Koen (West Park). The fireworks show is a medium-sized display which is complimented by festival stalls frequented by couples and friends wandering about in yukata (cotton kimono).