Hokkaido is a destination known for its stunning nature-based experiences, a plethora of winter sports activities, and vibrant cultural events like the Sapporo Snow Festival, making it a favorite favorite spot for both domestic and international tourists alike. However, like many other popular areas in Japan, the region is increasingly grappling with the challenges of overtourism—an issue that puts pressure on local infrastructure, the environment, and quality of life for residents.
In response to these challenges, the Hokkaido Prefectural Assembly passed a bill this December to introduce an accommodation tax which will take effect in April 2026. The tax will apply to visitors staying at hotels and inns across the region, with rates determined by the cost of accommodation. Guests paying 50,000 JPY or more per person per night will be charged a tax of 500 JPY, while those with accommodation fees between 20,000 JPY and 50,000 JPY will pay 200 JPY. A lower tax rate of 100 JPY will apply to stays priced under 20,000 JPY.
As tourism demand rebounds following the COVID-19 pandemic, around 20 local governments in Hokkaido (including Sapporo) are also considering similar taxes, which could result in a double financial burden for visitors. However, the Hokkaido government emphasizes that the revenue from this tax—expected to generate approximately 4.5 billion JPY annually—will be used to improve transportation infrastructure and tackle the negative effects of overtourism. By funding projects aimed at reducing overcrowding and mitigating environmental damage, the tax aims to enhance the overall tourist experience and ensure the preservation of Hokkaido's natural and cultural heritage.
For travelers, the tax offers a long-term benefit. The improvements in transportation systems and sustainable tourism management will help ease congestion and improve the overall travel experience. Additionally, preserving Hokkaido's natural beauty ensures that visitors can continue to enjoy the island’s iconic landscapes, wildlife, and cultural heritage for years to come.
