The Echigo Yuzawa area of Niigata Prefecture is known for two things in particular - snow and sake. You'll notice the region's pride in their sake even as you're passing through Echigo Yuzawa station, as it's home to the Ponshukan, a place where visitors can try brews from across the prefecture and bathe in a sake infused hot spring. Given this, it may not come as a surprise that the station also plays host to a sake festival within its walls.
For 1000 yen, festival attendees will receive a ticket which allows them to sample 10 different brews which originate from the local areas of Yuzawa, Minamiuonuma, Uonuma, Tsunan, Tokamachi, and Ojiya.
The two-day event does have differing hours, so bear that in mind. On Saturday the 19th of October the tastings are available from 3pm until 7pm, and on Sunday the 20th it's an almost all-day affair from 9.30 am until 3 pm.