Late
Aug
Grilling the fish (Photo: Kim B)
- 1 min read

Uono River Ayu Festival

A festival dedicated to the local river's specialty

Venue: Sakato Bridge Riverbank, Muikamachi When: Late Aug 2024

The Uono River in Niigata is a tributary of the Shinano River - Japan's longest and widest river - and is also a popular spot for fishing. One of the most prolific catches here is ayu, or sweet fish, which you will often see at festival events across Japan. The fish are skewered, salted and grilled, and are regularly deemed as one of the country's tastiest fish when served this way.

The Uono River Ayu Festival is a chance to enjoy these fish alongside a few mugs of ice-cold beer - the perfect antidote to the heat and humidity of the Japanese summer months. Even if you're not a fan of fish or beer, the event has a host of other festival food to enjoy and games for children to partake in.

Getting there

The Uono River Sweetfish Festival is held on the Uono riverbank by the Sakato Bridge in Muikamachi. The bridge is approximately a ten minute walk from JR Muikamachi Station.

4
18

Join the discussion

Elena Lisina 4 years ago
I wonder how to eat this fish - together with head and bones?
Elena Lisina 4 years ago
I should try!!! :D
Sherilyn Siy 4 years ago
I think this is the one fish that looks worse than it actually tastes!
Kim Author 4 years ago
I chuckled at this because I agree! Poor ayu - not the most photogenic little creatures haha!
Lynda Hogan 4 years ago
I must give it a try again. The last time, I have to admit, I wasn't that taken with it!!
Lynda Hogan 4 years ago
Haha! Kampai!
Lynda Hogan 4 years ago
I must give it a try again. The last time, I have to admit, I wasn't that taken with it!!
Elizabeth S 4 years ago
Grilled ayu and beer is summer in Japan.
Kim Author 4 years ago
It definitely evokes those feelings!