Uonuma Moss Phlox Festival

Enjoy colorful shibazakura in the Niigata countryside

Venue: Negoya Greenery, Flower, and Snow Village, Uonuma, Niigata When: Early - Mid May 2024

Each year from the mid to late May timeframe, Uonuma's Negoya Flower, Greenery, and Snow Village hosts a festival dedicated to moss phlox, also known as shibazakura. Approximately 200,000 of the flowers blanket the grounds of the spacious park in shades of pink, white, and red, creating a colorful patchwork quilt appearance to the hillside.

There are several great vantage points across the park to appreciate the flowers in all their glory, including a dedicated observation deck where you can view them from above.

The beautiful view from the observation deck area
The beautiful view from the observation deck area (Photo: Shinya ICHINOHE / CC BY-NC 2.0)

There is no specific admission fee to enjoy the event, but donations of ¥ 200 are suggested to help maintain the park grounds. Visitors who make a donation receive a commemorative postcard as a thank you.

Getting there

The Negoya Flower, Greenery, and Snow Village is located approximately three minutes driving time from the Horinouchi IC on the Kan-Etsu Expressway. Free parking is available at the venue.


Join the discussion

Elizabeth S a year ago
Shibazakura is gorgeous when it is in great swathes like this.

I've said this before - the texture is amazing. If you get a chance, pet it gently. It's so velvety soft.
Elizabeth S a year ago
Some of my guests experience Japan with other senses, you see. I like to tell them what they can touch, hear, and taste :-)