Urasa Naked Man Pushing Festival

Brave the cold for a unique Japanese winter festival

Venue: Bishamondo Temple When: Early Mar 2021

Held annually in March, Urasa's Naked Pushing Festival lays claim to being one of Japan's most unique winter events. The festival takes part in the streets surrounding the Bishamondo Temple and has a history that dates back more than 1200 years.

Men who are dressed in little more than a white loincloth and traditional sandals push and jostle their way to be first in line to worship Bishamon, the temple God of war and wealth. Crowds line the streets surrounding the temple to cheer the participants on, and the atmosphere is fun and jovial. The main event is held after sunset, but there are plenty of activities on in the streets around the temple during the day - including plenty of tasty festival food to enjoy.

Getting there

The Urasa Naked Pushing Festival centers around the Bishamondo Temple, a short 5 minute walk from Urasa Station. Urasa Station is easily accessible from Tokyo in approximately 90 minutes via the Joetsu Shinkansen.

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Kim B

Kim B @kim.b

I'm an Australian who has lived abroad for almost a decade, including 7 years in Japan - specifically Tokyo and Niigata. I've  visited 44 of 47 prefectures, with only Kagoshima, Miyazaki and Kumamoto left to check out. I'm particularly fond of exploring off the beaten path destinations, gardens, and tea houses, and have a real interest in Japan's growing vegan scene.

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I love your 1rst photo. I've not seen this festival yet but I have seen other "naked" festivals in Japan, there are all amazing!
Kim B Author a year ago
Thank you so much for the kind comment! If you have the chance to visit Niigata in winter it's a really lovely spot!
Elena Lisina a year ago
Kim B Author a year ago
I highly recommend it if you're in the area on the date of the festival! Such a fun one to attend!
Sleiman Azizi a year ago
Nothing like a good race to worship war and wealth! Honestly, Japanese festivals are the best.
Kim B Author a year ago
This is one of my favorite festivals of all time since I've been in Japan. It's just so fun, so quirky, and has such a great atmosphere. Although, I don't envy the guys who are participating...it is COLD in the beginning of March here and there is still plenty of snow on the ground!