Every year towards the end of April, the northeastern end of Ie Island is awash with a sea of white easter lilies, their large flower heads nodding in the breeze along the coastline. Banners and festival tents signify the start of Ie Island's annual Lily Festival, also called the Yuri Matsuri.
Founded in 2005, this event that has proven very popular with Japanese and overseas tourists alike as it falls within Japan's Golden Week period, which is when the lilies are supposed to be at their peak bloom. On the first day of the festival, many flowers are in bloom but more than half of them are still in bulbs or early stages of blooming. It will surely be a beautiful sight in a few days time, but will also be much more crowded with eager photographers and flower lovers.
It pays to be early though – I took the first ferry from Motobu Port and my shuttle bus was the first to reach the Lily Field Park, a short 10min drive from the port area in the northeastern end of this small island, and I am rewarded with a mostly empty park to take my pictures in. The crowd starts to trickle in from late morning onward, as the cars and other ferry passengers find their way to the park.
Besides the signature white easter lily which covers most of the field, there are also smaller rows of other colored lilies if you take the time to walk further into the park. There is a lovely lookout point right in the center of the lily field park that give you a nice bird's eye view of the area against the backdrop of blue waters.
More information can be found on the Ie Village website. Some performances are scheduled throughout the festival, and there are some light snacks, food and even lilies on sale at the festival.