About Niigata
Region:Chubu
Island:Honshu
Capital:Niigata
Population:2,374,450
Area:12,584.10 sq. km

What’s the most important food in the everyday diets of Japanese people? The answer is rice, and no prefecture does it better than Niigata and their Koshi Hikari brand when it comes to rice. And that also means you can find some of Japan’s top sake there too.

Niigata is also one of the top hot springs and winter sports destinations as well; the popular Naeba Ski Resort doubles as the host of the Fuji Rock Festival (Japan’s largest outdoor music event) in late July. The Nagaoka Festival almost immediately after it is one of the three biggest fireworks displays in Japan.

Niigata’s beaches are wildly underrated, often overlooked at the expense of those on the Pacific coast. The idyllic island of Sado is famous for being the breeding spot of the rare Japanese crested ibis and for its gold mine.

Things to Do in Niigata

Latest travel features

The Ito Mansion

The northern culture museum

Gastro-Tourism in Snow Country

Foraging tour for foodies in the mountains of Yuzawa

Nagaoka Festival

Hanabi (Fireworks) with a story

APA Myoko Resort Niigata Prefecture

Featuring The Happiness Illuminations

Community discussion

Fuji Rock Festival

One of the great music festivals in the world

A pleasure! Always a great weekend - rain or shine.

Gastro-Tourism in Snow Country

Foraging tour for foodies in the mountains of Yuzawa

Still a couple of spots left on the monitor tour on Monday...

APA Myoko Resort Niigata Prefecture

Featuring The Happiness Illuminations

Thank you, Rey! I'd definitely like to see that! Is that place easy to reach from Nagoya?

Gon-chan: Melancholy Stones of Naeba

Notes from Fuji Rock Festival

Arigatou, Tenshi-sama.