Activities The House of Shivers Anonymous The House of Shivers is a haunted house that appears mysteriously in the Gintengai Shopping Arcade in the summer months.
Activities Sugoimonohaku Anonymous The Ehime Sugoimonohaku or Festival of Industry is a fair to showcase the ‘sugoi mono’ or amazing things of Ehime Prefecture a..
Sports & Fitness Asanami Beach Anonymous Asanami Beach is a plain and secluded beach next to Route 196 between Matsuyama and Imabari. It has little beyond the basics of..
Camping & Trekking Mt. Kyogamori Anonymous Taisan-ji is one of the 88 Shikoku Pilgrimage temples. Behind it is a path to a little mountain with the most amazing views over..
Activities JA Green Ehime Tony Mariani JA Green Ehime is a farmer's market in Toon. It offers a fascinating glimpse into Japanese agriculture.
Activities Kashima Museum Anonymous It's easy to overlook the museum of natural history and archaeology on Kashima, but it's a good one, so don't miss it...
Camping & Trekking Koshi-ore-yama Anonymous Koshi-ore-yama is a humpbacked mountain that stands on the northern boundary of Matsuyama. Home to rare plants, it affords vertiginous..
Camping & Trekking Eryo-san Mountain Anonymous With its distinctive shark’s fin shape, Eryo-san is a highly recognizable landmark, visible from many parts of Matsuyama. To t..