Culture Niigata Sakenojin 2026 Early Mar The Niigata Sakenojin has been held annually since 2004, and allows visitors to enjoy various different sake brews. The event also..
Culture Itoigawa Anglerfish Festival 2026 Early - Late Mar The Itoigawa region of Niigata is one of the prefecture's best spots for anglerfish, and the multi-venue Itoigawa Anglerfi..
Culture Sado Kinzan Sado Kinzan is located off the shore of Niigata Prefecture on Sado Island. Once hailed as a major contributor to Tokugawa’s flourishing finances, the..
Culture Shirone Kite Battle 2025 Early - Mid Jun The Shirone Kite Festival is an annual event dating back to the mid 1800's. A kite was crashed by residents of Shirone into..
Festivals Bishamondo Naked Man Festival, Urasa 2026 Late Feb - Early Mar The Naked Man Festival at Urasa's Bishamondo is one of the top bizarre festivals in Japan and a wonderful night out each year..
Culture Murakami Machiya Doll Tour 2025 Mar 1st - Apr 3rd The annual Murakami Machiya Doll Tour involves traditional hina dolls on display at equally historic venues–machiya are tradit..
Culture Tokamachi Kimono Festival 2025 Saturday - May 3rd The Tokamachi Kimono Festival is held on the 3rd of May each year. The region is known for their kimono production, and it's..