Culture Isaniwa Shrine Thought to be at least 1,000 years old, Isaniwa is one of Japan’s three shrines dedicated to the deity Hachiman. After climbing a long stretch of stone..
Culture Niihama Drum Festival 2025 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Museums Taga Fertility Shrine & Sex Museum Bronwyn O'Neill Whimsical or creepy, but definitely one of the weirdest places on Shikoku
Culture Ikazaki Kite Fighting Festival 2026 Tuesday - May 5th On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Hojo Kashima Festival 2026 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Botchan Train Museum The Botchan Railway Museum is designed as a museum for everyone. It tells the story of the Iyotetsu Railway, which has been available to the citizens..
Culture Matsuyama Castle Matsuyama Castle is one of the twelve "original castles" in Japan, i.e. castles that have survived the post-feudal era since 1868 unscathed. It is located..
