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Iwaya-ji Temple

If there’s one temple you really should visit in Ehime, Iwaya-ji is it. Its location against a pock-marked cliff inspires awe.

Dogo Onsen Festival

Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for the local community to get together.

Kasho Museum

The Kasho Museum in Toon offers a comprehensive overview of one Japan's most influential 20th century artists.

Shimanami Kaido Highway

The Shimanami Kaido is a highway over the Seto Inland Sea, with spectacular suspension bridges crossing a chain of islands between Ehime and Hiroshima.

Matsuyama Castle

Matsuyama Castle stands on a significant hill right in the middle of town, offering spectacular views of the city, mountains and sea.