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Matsushima Hiyoshi Sanno Festival 2025

Blessing Zuigan-ji Temple in Shinto style

Venue: Hiyoshi Sanno Jinja Shrine When: Monday - Apr 21st 2025

On Sunday I followed the Hiyoshi Sanno Festival as it meandered around Matsushima. I found them by following the sound of drums and chanting. Sparrow dancers from Sendai danced energetically while many men in white whirled and lurched a portable shrine around the downtown area.

It is an unusual festival, as it is a Shinto festival to bless and protect the Buddhist Zuiganji Temple, but the lines between religions aren't so hard here in Japan.

The Hiyoshi Sanno Festival takes place each year on the third Sunday of April.

Getting there

Five minute walk from Matsushima-kaigan Station.

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Elena Lisina 2 years ago
Thanks for the information, Roger! I was looking for some special events in April, around Sendai.
Elena Lisina 2 years ago
Thank you, Roger! I've made marks, though dates are not confirmed yet. In this situation with covid who knows...

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