There are a myriad of reasons to visit Tokyo, from the beautiful fusion of tradition-meets-modernity to world class dining options, efficient transport systems, and unique cultural experiences. This has been affirmed through recent research from Euromonitor International, a leading provider of global business intelligence, market analysis, and consumer insights.
They recently released data from their Top 100 City Destinations Index 2023, which evaluates 100 city destinations using a comprehensive analysis of 55 metrics distributed across six key pillars. This approach generates a 'city attractiveness score', providing perspective on the appeal and desirability of each destination.
The key pillars were economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety, and sustainability. The research had some very good news for Tokyo – the city came in fourth on the city destinations index, which was its first time making the top ten.
A big part of Tokyo's appeal mentioned in the research was the weak yen at present, which means that visitors can enjoy a variety of experiences at extremely budget-friendly prices. If you've been considering booking your dream Japan adventure, now is a great time to put those dreams into action!
It wasn't just Tokyo that fared well on the Top 100 City Destinations Index – Osaka came in at 16th spot. The city is particularly revered for its culinary scene, often earning the nickname of "Japan's kitchen" thanks to the wide variety of amazing dining options and tasty street food stalls.