Culture Uwajima Ushioni Festival 2025 Jul 22nd - Jul 24th Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
11 Activities Legendary Niko-buchi, a Hidden Gem Takako Sakamoto The miraculously pure water of the "Niko-buchi" and its "Niyodo Blue" color soothed me. The best time to appreciate the brilliance..
Transportation Tokushima Awaodori Airport Kim Bergström The Tokushima Awaodori Airport offers regular services to Tokyo's Haneda Airport and Fukuoka Airport, with seasonal routes to..
Transportation Kochi Ryoma Airport Kim Bergström The Kochi Ryoma Airport is named after Sakamoto Ryoma, one of Japan's most popular historical figures who was born in the prefecture...
Accommodation Rediscovering Mottainai Emily Mahon Kamikatsu in Tokushima Prefecture is the location of a zero- waste movement. The Kaikatsu Zero Waste Center is part of the town's..
Food The Regional Cuisine of Shikoku Sleiman Azizi One of Japan's 4 major islands, Shikoku is made up of 4 prefectures - Ehime, Kagawa, Kochi and Tokushima. Each has their o..
6 Culture Marukame Castle in Kagawa Lily Marukame Castle in Marukame City, Kagawa Prefecture is one of 12 extant castles in Japan. Completed in 1603, the castle's huge..
8 Activities Shimanami Kaido in Ehime Lily Shimanami Kaido is a cycling route leading from Onomichi City in the Hiroshima prefecture to Imabari city in Ehime prefecture. It..