Culture Uwajima Ushioni Festival 2024 Late Jul Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
8 Activities Shimanami Kaido in Ehime Lily Shimanami Kaido is a cycling route leading from Onomichi City in the Hiroshima prefecture to Imabari city in Ehime prefecture. It..
Culture Niihama Drum Festival 2024 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Activities Encounter the Best of Ehime Celine Ong Check out the Top 10 Sights of Ehime Prefecture — Japan's hidden gem located on the off-the-beaten-track island of Shikoku..
19 Food Umi to Cafe Illaura Rossiter On Kashima Island in Japan's Ehime prefecture awaits a quirky and rustic cafe and rest area, where you can relax the day away...
Food Chocolate Al Fresco at GBC Kiriyama Scott Brause Enjoying single origin chocolate al fresco in the historic highlands of Shikoku.
Accommodation Uwajima Daiichi Hotel Ekaterina Bespyatova This business hotel with public bath offers basic comfort at the foot of Uwajima Castle.
Activities Discover Shikoku in Six Days Ignatius Koh Being Japan's smallest island, Shikoku isn't the first place most first-time or even second-time travellers would cons..