Have you heard of the Hallyu wave? It's a term that refers to the meteoric rise in popularity of South Korean culture across the globe since the 1990s. A special event taking place at Shibuya Marui hones in on this, and will offer a variety of South Korean cosmetics, foods, and pop culture items for sale from December 24th until January 11th.
The Korea Park event will include Korean cosmetics and skincare items from brands like Etude House, Olive Young, and CNP Laboratory, food items including kimchi pancake mixes, and goods related to K-Pop favorites like BTS.
