Sanrioworld in Ginza is home to Japan's most loved character, Hello Kitty. This kawaii (cute) store has all kinds of products branded in Hello Kitty from pajamas to crockery. Of course as one would expect almost everything is rendered in pastel pink, red and white. This store has products for people of all ages however if you are looking for items targeted at grown-up Hello Kitty fans, there is another store on the first floor called Questina. At Questina you can find luxury Hello Kitty items albeit a bit more expensive than the store upstairs.
